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SAP Web Analytics

Collect and analyze website data for optimization and enhanced user experience.

Optimize your analytics

Gather an in-depth analysis of your website's user interactions using pre-packaged and customized reporting.

Integrate with SAP analysis tools

Utilize enterprise and web data to provide deeper insights into the impact of your web presence.

Manage multiple web applications

Set up unique work spaces for various business units with one solution. Register multiple websites and track them independently.

Benefit from pre-packaged content

Analyze various aspects of user interaction like overall behavior, clicks, navigation, geography, technology, and social media interactions.

Create custom reporting solutions

Build your own dashboards and reports with both standard and personalized metrics.

Protect data and privacy

Manage and monitor the data you send to SAP Web Analytics using simple UI steps.

Achieve more with SAP solutions

Generate solution-specific and generic reports quickly with select SAP solutions that come pre-integrated with SAP Web Analytics.

More Information

SAP Web Analytics lets you collect, report, and analyze website data. Optimize web usage to measure organizational goals, drive strategy, and improve the overall user experience of your web applications.

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About the Publisher

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As the market leader in enterprise application software, SAP is at the center of today's business and technology revolution. Our innovations enable 300,000 customers worldwide to work together more efficiently and use business insight more effectively.