Harness the Power of Social Media Intelligence using SAP Cloud Platform

Provide businesses with competitive advantage and insights into how to reach and engage with their customer base


SAP offers an integration package that runs on SAP Cloud Platform Integration that allows customers to retrieve the results of social media data queries directly from social media channels (Twitter) and load them into SAP Hybris Marketing Cloud. As a result, companies can analyze customer’s conversations and get valuable insights to better serve their target audience. For many businesses, understanding customer sentiment is key. Organizations spend a considerable amount of time and effort trying to understand sentiment insights as a whole so that products and services can be improved accordingly. SAP offers an integration package that runs on SAP Cloud Platform Integration to help you gain valuable insights into your target audience as a whole.

The solution diagram above illustrates a combined architectural pattern of the runtime and design time environments for implementing SAP Cloud Platform, SAP Marketing Cloud.

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Bill of Material - SAP Cloud Platform Components for Licensing Considerations

Note that the following Bill of Material is for reference purposes only. The following table is only an example of the SAP Cloud Platform services and components required for this use case. Please consult your SAP Account Executive regarding your specific licensing needs. 

Sales Item


Licensing metrics


SAP Cloud Platform Integration for process services

Provides seamless process integration in real time between SAP S/4HANA and the tax authority.

End-to-end productive connections per month

3 instances (each instance has 3 connections and 10 GB per month)

Customers can use the SAP Cloud Platform pricing estimator to calculate the required investment for a particular project. Scale up or down on services as required.

Members and partners of SAP PartnerEdge* can evaluate the development of an application for this use case – most development licensing is covered by the packs offered by the SAP partner licensing services. Click here for details.

*excluding open ecosystem basic.

Selecting SAP Cloud Platform Integration: When choosing the service plan, consider how many end-to-end productive connections per month your organization will need. SAP Cloud Platform Integration - Process Integration includes 3 connections, this use case needs 1 connection. Additional instances for development and test tenants are strongly recommended.