Every day, millions of people around the world trust the products from the Colgate-Palmolive Company to care for themselves and the ones they love – their pets, their bodies, and their homes. Evolved from a small soap and candle business more than 200 years ago, the company is recognized as one of the top 100 brands in the world. To stay on top despite growing competition, management wanted to be an early mover on innovations, harnessing them to be more competitive, agile, and responsive to changing customer needs.
To achieve this goal, Colgate management wanted to leverage the research and development investments of a leading technology company – one that would partner with them for the long haul. And in 1994, they chose SAP. Through the years, the two companies have co-innovated many breakthrough, win-win solutions, meeting quarterly to identify intersections between SAP’s strategic direction and Colgate’s needs in order to prioritize innovation efforts. This partnership has led to the development of solutions such as SAP Digital Boardroom and a user-friendly, integrated business planning process that spans finance, customer development, and the supply chain – and runs in-memory for real-time insights. With the Colgate and SAP partnership, anything is possible.
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