Karma Automotive

Reengineering the Customer Experience to Be as Luxurious as a Sports Car

Karma Automotive is a privately-held manufacturer of world-class plug-in hybrid cars that are designed to challenge habitual thinking about luxury items and forge a path to a more sustainable future. Serving a distinct niche of customers compels the business to not only build the highest quality vehicle possible, but also secure 100% customer satisfaction throughout the buying and driving experience.

As a startup, Karma faced significant challenges in implementing a single system that would meet rigorous requirements at every level of the value chain. The company quickly resolved those obstacles by implementing SAP S/4HANA. By adding a mix of cloud solutions to this new digital core, Karma was ready to bring the business closer to existing and potential customers.


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Platform for a single version of the truth
Access to information for in-the-moment decision making
Interactions with customers and the dealer network