Optimizing Marketing Spend with SAP Cloud Platform Big Data Services

Remaining competitive as a brand means demonstrating flexibility in marketing efforts and paying attention to what systems need improvement. If something works, ramp it up, and if a campaign isn’t performing – change direction as quickly as possible.

With its clients’ businesses growing rapidly, Neustar Inc. has to grow as well. It moved its complex analytics to SAP Cloud Platform Big Data Services, which leverages Big Data technologies such as Apache Hadoop and Apache Spark. With SAP’s high operational stability and fast performance, Neustar’s clients can reliably find rapid answers to their questions, increasing customer satisfaction. The Neustar team also has more time to focus on data modeling and analytical insights, allowing the company to take on more clients and develop new analytical products.


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Faster job completion compared to previous cloud service provider
Lower overall operational costs
Increase in data